The user experience is a key selling tool. Customers drop off quickly when the user experience is unclear or difficult. That’s why it was important to get the experience just right.
The highly customizable furniture options needed to be communicated to the customer through the experience and we also needed to make sure the pricing, info and images would reflect the choices clearly.
To get this all done we required a custom app to integrate with the enterprise inventory system and a third party integration for the imagery.
We think all the extra work was totally worth it for this unique, sleek, and user friendly experience.