Mockingbird

Mockingbird had a need to migrate away from their old custom Shopify store into a new theme that took advantage of all the new Shopify 2.0 features.

New, but familiar

Part of the Mockingbird brief was to bring the front-end experience up to date with all the new technologies offered in Shopify 2.0, while retaining their recognizable
branding and layout. They wanted customers to immediately feel comfortable and at home, even after the upgrade. We selected and customized a theme that felt familiar, and opened up huge opportunities to self-manage content, build pages, and make changes without having to call on a developer for the small stuff.

Custom pre-order functionality

With in-demand products, it’s very important for Mockingbird to be able to offer products on pre-order, either for new-releases, or when new stock is on its way. Part of the requirement was displaying back-in stock dates to the customer, and display this both on the PDP, and in the cart.